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Press Release: 08/10/20 (Into The Draglands Season One)

August 10th, 2020

FOR IMMEDIATE RELEASE to host “Into The Draglands on their YouTube channel

August 10th, 2020 (New York, NY) – announced today that they will be hosting a new drag competition series, “Into The Draglands” on their YouTube channel this month. The series is the brainchild of California drag artist Hellen Heels and will look to push the boundaries of previous online drag competitions in order to help the performers grow beyond what they thought they were capable of. WERRRK’s YouTube channel, which launched in conjunction with the site in 2014 currently features the popular interview series “Backstage ‘Berry” starring Strawberry Fields, the upcoming “What’s Poppin’ with Cherry Poppins and Apple Adams“Welp. Here It Is.” series, as well as’s live coverage of events such as RuPaul’s DragCon, the Austin International Drag Festival and other LGBTQ+ events in New York City and Los Angeles. 

Press Release: 08/10/20 (Into The Draglands Season One) 1

“We’re excited and honored to be playing host to the Into The Draglands video series which will be the first event to have a livestream debut in the history of our YouTube channel. We’re excited to play a part in helping to expose these talented drag artists to a broader audience and look forward to seeing what they have to bring to the competition. As always, we consider our site and all of our shoulder content to be an open sandbox that anyone is welcome to come plan and we’re thrilled to be working with the fabulous Hellen Heels on this project.” , said founder Chiffon Dior.  

“Here in the Central Valley, everyone in the drag circles knows about the prolific website that is and we are used to seeing a range of drag-related content that always shines a light on this industry. We thought our series would be a perfect fit to showcase our area’s talents to the massive audience that WERRRK has and we know they will do it with class and always in a positive manner. We hope to bring new viewers and a new punch to their lineup of already fabulous content. We are hoping it will be a back to roots kind of show for America! We want to thank immensely for hosting us on their YouTube channel and can’t wait to show the world what we got!”, added “Into The Draglands” mastermind Hellen Heels.

The series will stream live on the channel starting on August 19th and will be available for viewing on demand shortly after the streams end.

ABOUT Founded in 2014, prides itself on being a daily stop for the best original content that spotlights drag artists around the globe, hot fashion and the latest pop culture news on the web. Featuring hundreds of interviews, recurring features, special events including our prestigious year end Drag Awards, and on-site coverage of live events such as RuPaul’s DragCon, has grown into a full-fledged media group and has become a respected voice in the LGBTQ+ community. In 2019, was selected by the Library of Congress for preservation in their LGBTQ+ archive.

ABOUT INTO THE DRAGLANDS: Into the Draglands is an online drag competition put on by performers of California’s Central Valley. It is the brainchild of Hellen Heels, a popular drag queen know for hosting in Stockton and Sacramento, and performing throughout the Bay Area. The basis of the competition is to showcase these performers by assigning them different challenges every week that push them out of their comfort zones in order to challenge them to show off the full range of their talent. They were required to select their own music, do their own costuming and hair, and to perform as if the world were watching. Some performers consistently ride high, while others crack under the pressure. The performances have been judged post-production so there is the added twist of performers having no idea what the critiques are, if they win a challenge, or even when they are eliminated until they watch live!

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