August 31st, 2021

FOR IMMEDIATE RELEASE welcomes “Into The Draglands” back for a second season

August 30th, 2021 (New York, NY) – announced today that they will be hosting the second season of the drag competition series, “Into The Draglands” on their YouTube channel, WERRRK.TV, this month. The series is the brainchild of California drag artist Hellen Heels and will look to push the boundaries of previous online drag competitions in order to help the performers grow beyond what they thought they were capable of.

WERRRK’s YouTube channel, which launched in conjunction with the site in 2014 currently features the popular interview series “Backstage ‘Berry” starring Strawberry Fields, the Glam Award-nominated Wigging Out podcast featuring Martyr and C.Tepper, the Easily Baked video series starring Pussy Willow and Sherry Poppins, as well as’s live coverage of events such as RuPaul’s DragCon, the Austin International Drag Festival and other LGBTQ+ events in New York City and Los Angeles. 

Press Release

“We’re excited to welcome Into The Draglands back to! Season one of video series was the first event to have a livestream debut in the history of our YouTube channel and proved to be huge hit with the Universe. We’re excited once again to play a part in helping to expose these talented drag artists to a broader audience and look forward to seeing who can follow in the shoes of season one winner Faye Mennon. As always, we consider our site and all of our shoulder content to be an open sandbox that anyone is welcome to come play in and we’re thrilled to be working once again with the fabulous Hellen Heels and the entire northern California drag community on this project.” , said founder Chiffon Dior.  

“We are so happy to be back to the boxing ring of drag for Into the Draglands Season 2. This season we have a whole new cast and some familiar faces on the judging panel. We again challenge our contestants to bring amazing performances for all new categories and as always make sure they stick to the criteria. This year we added Live judging so the contestants could grow in the experience, however the eliminations are still reserved for LIVE viewing so that everyone finds out at the same time!” added Hellen Heels.

“As usual, we have twists and turns around every corner so everyone must stay on their toes. We have such a fun, diverse cast this season and I really think it will keep the viewers rooting for everyone. We are so excited to be working with Chiffon and again as well. May the best drag performer win!”

YouTube player

The series will stream live on the channel at 7pm PT/ 10pm ET starting on September 1st and will be available for viewing on demand shortly after the stream end.

ABOUT Founded in 2014, prides itself on being a daily stop for the best original content that spotlights drag artists around the globe, hot fashion and the latest pop culture news on the web. Featuring hundreds of interviews, recurring features, special events including our prestigious year end Drag Awards, and on-site coverage of live events such as RuPaul’s DragCon, has grown into a full-fledged media group and has become a respected voice in the LGBTQ+ community. In 2019, was selected by the Library of Congress for preservation in their LGBTQ+ archive.

ABOUT INTO THE DRAGLANDS: Into the Draglands is an online drag competition put on by performers of California’s Central Valley. It is the brainchild of Hellen Heels, a popular drag queen know for hosting in Stockton and Sacramento, and performing throughout the Bay Area. The basis of the competition is to showcase these performers by assigning them different challenges every week that push them out of their comfort zones in order to challenge them to show off the full range of their talent. They were required to select their own music, do their own costuming and hair, and to perform as if the world were watching. Some performers consistently ride high, while others crack under the pressure. The performances have been judged post-production so there is the added twist of performers having no idea what the critiques are, if they win a challenge, or even when they are eliminated until they watch live!

Official Social Media Accounts: FacebookYouTubeInstagramTwitter

Please direct all press inquiries or interview requests via email to